Local Hive Honey

Since 1924, Local Hive has stayed true to one simple philosophy: producing honey the local way. By partnering exclusively with American beekeepers, they deliver raw, unfiltered honey that’s 100% pure—nothing added, nothing removed.

While the beekeepers did the hard work, my role was to build an online community of honeybee lovers, sparking engagement across platforms and helping those bottles at Whole Foods fly off the shelves.

Creative Directors: Brazos Elkins and Brandon Mulkey
Copywriter: Hailey Harmon
Designer: Leena Lam

A few of the many paid and organic social posts I helped concept and create. From reels, to static to carousels, Local Hive became a category leader.

If you like Pina Coladas and getting caught in the rain, you’re going to love this recipe I created.

This one made it to Whole Foods…

and was featured in this week's Front Burner over at The New York Times Cooking

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