First Gear

At First Gear, the mission is simple: enhance the thrill of riding. Whether it’s the open road or the path less traveled, First Gear creates products designed to keep riders warm, dry and comfortable, allowing them to focus on the pure joy of the ride.

My job was to make sure that message hit home. I crafted copy for their website’s e-commerce section and built out engaging organic social content. From showcasing products and writing headlines to creating itineraries for new places to explore, I helped bring the First Gear experience to life online.