Genesis Women’s Shelter
Genesis Women’s Shelter is dedicated to more than just supporting women—they aim to eradicate domestic violence entirely. Through comprehensive services, they offer every woman the same empowering message: there is help, and there is hope.
My role was to ensure that message reached the women who needed it, whether through social media, their website or public service announcements.
Creative Director: Andria Kushan
Art Director: Jamie Lawrence
Copywriter: Hailey Harmon
Designers: Leena Lam, Joanna Tang
One in three Texan women will experience abuse.
However, they are more than just statistics; they are our friends, coworkers, aunties, yoga buddies, brunch dates and biggest cheerleaders. This campaign took that statistic for National Domestic Violence Awareness Month and brought attention to the different types of abuse and the identities of the women beyond being victims.
