Let’s talk confidence

For women, there’s often a fine line to navigate when it comes to embracing confidence. We strive to be respected without being seen as too assertive. We aim to stay likable while still advocating for ourselves and our positions. Studies have shown that women tend to undervalue themselves when negotiating salaries or asking for raises. Many of us hesitate to negotiate, fearing we won’t be taken seriously. The truth is, we need to be more confident in ourselves and our worth.

Here are a few ways to start building your confidence:

• Take Risks: Start small by stepping outside your comfort zone—maybe try a new dish instead of your usual order. Taking these small risks builds the muscle for bigger leaps. As you take chances and achieve things you didn’t think possible, your confidence will naturally grow.

• Set Your Standards and Live by Them: Think about what truly matters to you—what values guide your life and career? When you define your standards and align your actions with them, you’ll find more direction and clarity. This strong foundation allows your confidence to flourish.

• Empower Yourself with Knowledge: If you don’t feel confident in a certain area, invest time in learning more. Whether it’s listening to a podcast or reading a book on a topic of interest, expanding your knowledge will make you feel more capable. The more you understand, the more confident you’ll feel in your abilities.

It’s time for us to fully embrace what we bring to the table. Confidence is about having self-assurance rooted in an appreciation of your own abilities. When you know your worth and hold yourself accountable for recognizing your strengths, confidence will naturally follow. You have everything you need within you—it's time to own it!